In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. However, the brand’s other operations, such as its carrier business and its enterprise business, performed relatively well. Huawei's consumer business, which provides smartphones, tablets, and other consumer electronics, was the hardest hit by the various challenges. Huawei overcomes global obstacles to remain among Top 10 brandsĭespite facing headwinds from global political challenges, the semiconductor shortage, and a global slump in demand for smartphones, Huawei remains in the top ten most valuable tech brands, with its brand value falling 38% to USD44.3 billion. This is a new beginning for the NTT DATA brand that looks to accelerate growth outside of Japan and further increase its diverse digital services and application offering to clients.Įlsewhere, LinkedIn (brand value up 49% to USD15.5 billion) is the tech sector’s fastest-growing brand, substantially because of its improved standing as a recruitment and news advertising tool. This is because NTT Corporation and NTT DATA formally integrating their offerings more closely and launching a combined brand to accelerate global IT modernization and digital transformation. Japan’s NTT DATA (brand value up 55% to USD8.9 billion) is the fastest-growing tech brand in the ranking this year. The tech giant must now look to maintain its competitive edge amid the rapidly evolving landscape, especially as eyes are on the brand now more than ever.” NTT DATA and LinkedIn are fastest-growing tech brands, up 55% and 49% The brand’s relentless pursuit of customer-centric innovation has not only transformed the way we shop but has challenged and overhauled traditional business models. “The global dominance of Amazon as the world’s leading tech brand cannot be ignored.
Richard Haigh, Managing Director of Brand Finance commented: The world’s top 100 most valuable and strongest tech sector brands are included in the annual Brand Finance Tech 100 2023 ranking. Amazon’s brand value has increased 36% since the beginning of the COVID-19 pandemic and is the world’s most valuable brand across all sectors, according to Brand Finance’s Global 500 2023 report.Įvery year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.
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View the full Brand Finance Tech 100 2023 report here Amazon overtakes Apple to become the world’s most valuable tech brand, valued at USD299.3 billionĪmazon has overtaken Apple to become the world’s most valuable tech brand, with a brand value of USD299.3 billion. Amazon has the highest sustainability perceptions value of any brand, USD19.9 billion.Accenture has highest Sustainability Perceptions Score, Amazon tops ranking for Sustainability Perceptions Value.Huawei overcomes global obstacles to remain among Top 10 brands.NTT DATA and LinkedIn are fastest-growing tech brands, up 55% and 49%.Amazon overtakes Apple to become the world’s most valuable tech brand, valued at USD299.3 billion.
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